MARKETING ON GOOGLE: IT'S NOT JUST TEXT ANYMORE - From Wall Street Journal


Google is turning to Madison Avenue to help convince marketers that Google is not just for text advertisements in tiny type that appear adjacent to the results of searches on google.com. Google is teaming up with Goodby, Silverstein & Partners in San Francisco on a project for one of the agency's largest clients, the Saturn division of General Motors. The project begins today with a test of a campaign for Saturn, bundling together several Google products and services like clickable video clips, the Google Earth satellite mapping tool and geographic finding of computer user


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