Citigroup Consolidates Relationship Marketing at Four Shops
Draft FCB, Euro RSCG, Wunderman and Graphic Systems Get U.S. Biz
By Willow Duttge
Published: September 12, 2006
NEW YORK (AdAge.com) -- Citigroup consolidated its relationship-marketing account for its U.S. Citi Cards business from more than 30 agencies to four: Interpublic Group of Cos.' Draft FCB Group; Havas' Euro RSCG 4D; and WPP Group's Wunderman and Graphic Systems Group, according to a Citigroup statement.
Comentarios