Cannes Lions Direct - Gold - Lynxjet (AXE)

Type of Entry: Product/Service
Category: Fast Moving Consumer Goods
Title: LYNXJET
Advertiser: UNILEVER AUSTRALASIA
Product or Service: LYNX BODY SPRAY
Entrant Company, City: LOWE HUNT, Sydney
Country: AUSTRALIA
Advertising Agency, City: LOWE HUNT, Sydney
Country: AUSTRALIA

Ver el comercial, buenisimo!

http://www.youtube.com/watch?v=pvIAmXB0XUo

The Lynx Jet, a Boeing 717, will initially fly routes along Australia’s eastern seaboard and will be “competitively priced” against local carriers such as Jetstar and Virgin Blue.

A frequent flyer programme – the Lynx Jet Mile High Club – is also planned.

Lynx Jet, brainchild of the brand’s Australian creative agency Lowe Hunt, was a collaborative effort between Unilever and its Lynx communication agencies Lowe Hunt, Draft and Universal McCann.

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http://www.bandt.com.au/news/fe/0c0384fe.asp