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PSFK is a lens of changes in cultural behavior that influence all of us. At our heart we are a collaborative trend reporting service run by Piers Fawkes and Simon King. In a world with unparalleled access to endless content, it's hard to know where to begin your search for insightful information. Beyond the algorithm of the search engine, the human touch makes a difference. The content provided by PSFK is hand-selected and unashamedly subjective.